Consider the following customer persona: A 38-year-old woman who exercises regularly and does not think that she has enough time to cook meals after work. What component of the customer persona is missing?
- Cost
- Goal
- Barrier
- Demographics
Explanation:
The component missing in the given customer persona is the Barrier. While the persona includes information about age, exercise habits, and time constraints, it lacks insight into the challenges or obstacles (barriers) the individual faces. Understanding barriers is crucial for tailoring marketing strategies to address specific pain points and obstacles that customers may encounter. In this scenario, identifying the barrier could involve exploring the reasons behind the perceived lack of time to cook meals after work. Including barriers in a customer persona provides a comprehensive view of the customer’s needs and challenges, enabling marketers to develop more effective and empathetic solutions in their products or services.