As a digital marketer, you’re reviewing image content on your company’s website. On one of the images you notice the following alt text: best smoothie banana smoothie buy smoothie strawberry smoothie healthy smoothie. This alt text represents which concept to avoid?
- Alt text keyword stuffing
- Alt text ranking strategy
- Keyword ranking strategy
- Perfect keyword analysis
Explanation:
The alt text “best smoothie banana smoothie buy smoothie strawberry smoothie healthy smoothie” on an image represents the concept to avoid known as “Alt text keyword stuffing.” Keyword stuffing in alt text involves overloading the alternative text attribute with excessive keywords, intending to manipulate search engine rankings. This practice is discouraged as it can result in a negative user experience and is against search engine guidelines. Alt text should be descriptive, concise, and genuinely reflect the content of the image, aiding accessibility for users with visual impairments. Keyword stuffing in alt text not only fails to provide accurate information but also goes against SEO best practices, potentially leading to penalties from search engines.