A digital marketer identifies when a target audience is active online and what time zone they are in. What does this information enable them to do?
- Create high-quality content for the audience
- Create tailored content for the audience
- Increase sales of a specific product
- Find the best times to post on social media
Explanation:
Identifying when a target audience is active online and their time zone is crucial for optimizing social media engagement. This information enables the digital marketer to find the best times to post on social media. By aligning content distribution with the audience’s peak online activity periods, the marketer increases the likelihood of reaching a larger audience and maximizing engagement. Tailoring content to match the audience’s preferred posting times ensures that the content is more visible, relevant, and likely to elicit interactions. This strategic approach not only enhances the visibility of the brand’s messages but also contributes to fostering a stronger connection with the audience, ultimately driving the success of the social media marketing efforts.