In what way does optimized targeting connect with new, high-performing audiences? Optimized targeting changes some campaign settings — including geo and language — to offer a wider audience reach. Optimized targeting builds from existing targeting inputs, including the client’s first-party data, while being powered by privacy-forward machine learning models. Optimized targeting uses Customer Match audiences from other accounts in the same category of the client and uses that information to reach new consumers. Optimized targeting uses algorithms that scrape the client’s landing page to find keywords that improve the bid’s quality score.

By vmartinez