True or false? Your sender reputation is constantly being assessed, which means your deliverability is constantly changing.
- True
- False
Explanation: True. Your sender reputation is indeed constantly being assessed by internet service providers (ISPs) and email inbox providers. Sender reputation is a dynamic metric influenced by various factors such as email engagement rates, spam complaints, bounce rates, and adherence to email authentication protocols. ISPs evaluate sender reputation to determine the trustworthiness of email senders and the quality of their email campaigns. As recipient interactions with your emails change over time and as ISPs update their algorithms and filtering criteria, your sender reputation can fluctuate, impacting your email deliverability. Positive engagement metrics, such as high open rates and low spam complaints, can improve your sender reputation and enhance deliverability, increasing the likelihood of your emails reaching recipients’ inboxes. Conversely, negative factors, such as low engagement or a high volume of spam complaints, can harm your sender reputation and decrease deliverability, leading to emails being filtered into spam folders or blocked altogether. Therefore, it’s crucial for email marketers to monitor their sender reputation regularly, maintain positive sender practices, and adapt their email strategies to ensure consistent deliverability and inbox placement.