True or false? Short-form videos are typically watched for less than 40% of their length.
- True
- False
Explanation: The correct answer is False. Short-form videos, although shorter in duration compared to long-form content, often captivate audiences for a significant portion of their length. Platforms like TikTok, Instagram Reels, and Snapchat have popularized short-form video content, and users tend to engage with these videos for a considerable duration. While attention spans on social media platforms can vary, many viewers watch short-form videos for more than 40% of their length. The engaging nature of short videos, combined with the autoplay feature on some platforms, encourages users to stay engaged for longer periods. Moreover, the rapid-fire format of short-form content, coupled with captivating visuals and concise storytelling, often keeps viewers hooked until the end. Therefore, short-form videos can effectively capture and maintain audience attention, making the statement ‘False’ the correct answer.