Julio wants to implement a Target ROAS strategy on an upcoming Display campaign. What two steps must he first take?
Select 2 Correct Responses
- He must set up her conversion value, since Target ROAS needs to know what each conversion is worth to her.
- He needs to set up conversion tracking, in order to use machine learning for conversion value optimization.
- He must set up her Target CPA, since Target ROAS bids are automatically optimized at auction time.
- He must select a Manual CPC bid strategy and set her bid manually at the ad level.