Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.
Explanation: The correct answer is ‘90 days.’ When conducting a social media content audit, starting with the content posted in the last 90 days provides a comprehensive overview of recent activities and performance metrics. This timeframe allows for a sufficient analysis of recent trends, audience engagement patterns, and content effectiveness without delving too far back into historical data. Reviewing content from the past 90 days enables marketers to identify successful strategies, content themes, and posting frequencies, as well as areas for improvement or optimization. It offers a balanced perspective on recent performance while ensuring that the audit remains relevant and actionable for current social media strategies. Additionally, focusing on the last 90 days facilitates a timely assessment of content relevance, audience preferences, and platform-specific trends, which are crucial for refining future content strategies and maximizing social media impact.