Fill in the blank: When setting a digital marketing strategy, it’s important to learn about your customers and _____ before picking your channels
- set meaningful goals
- manage customer relationships
- allocate a budget
- create marketing content
Explanation:
When setting a digital marketing strategy, it’s important to learn about your customers and set meaningful goals before picking your channels. Understanding your target audience and their preferences allows for the development of tailored and effective marketing goals. These goals serve as the guiding principles for selecting the most appropriate digital channels to reach and engage your audience. Meaningful goals provide a clear direction, whether it’s increasing brand awareness, driving conversions, or building customer loyalty. By first establishing goals, businesses can align their chosen digital channels with specific objectives, ensuring a more strategic and purposeful approach to their overall marketing strategy.