A social media manager decides when to post content and how often. They would like to regularly engage followers without posting too much.
Which one of the five pillars of social media marketing does this represent?
- Plan of action
- Paid social media
- Analytics and reporting
- Planning and publishing
- Listening to the audience
Explanation:
Planning and publishing. The role of a social media manager involves creating a strategic plan for content dissemination to engage followers effectively. This falls under the pillar of “Planning and publishing” in social media marketing. By deciding when to post content and determining the posting frequency, the social media manager aims to maintain a consistent and engaging presence without overwhelming the audience. This pillar emphasizes the importance of thoughtful content planning, scheduling, and publishing to align with the audience’s preferences, peak engagement times, and overall marketing strategy. Effective planning and publishing contribute to building a cohesive brand presence and fostering meaningful interactions with the audience across various social media platforms.