Which of the following best describes email marketing?
- Sending emails to many recipients regardless of their interests
- Sending emails with claims that are too good to be true
- Sending unwanted emails out in bulk to a mass recipient list
- Sending emails to a list of existing subscribers with relevant, helpful content
Explanation:
Sending emails to a list of existing subscribers with relevant, helpful content. Email marketing involves sending targeted and personalized emails to a list of individuals who have willingly subscribed or opted in to receive communication from a business or organization. Unlike spam or unsolicited emails, email marketing focuses on delivering valuable content, information, promotions, or updates to a specific audience that has expressed interest. It is a permission-based approach, where recipients have willingly provided their email addresses, indicating a willingness to engage with the brand. The goal is to build and nurture relationships, provide relevant information, and encourage customer loyalty through well-crafted, meaningful email communication. Effective email marketing is characterized by its ability to deliver content that aligns with the interests and preferences of the subscribers, fostering a positive and engaging relationship with the audience.