Why is a marketing funnel wide at the top and narrow at the bottom?
- A company allows everyone to access their site at the top of the funnel, but only wants a small, select audience to reach the bottom to become repeat customers.
- A company needs a wide range of advertisements at the top of the funnel, but only a select few will reach potential customers at the bottom.
- A marketing strategy requires many different investors at the top of the funnel, but only the most generous will continue on with the company and reach the bottom.
- Many potential customers will enter the top of the funnel, but only some of them will reach the bottom to become loyal customers.