What crucial information does digital marketing help a business communicate?
- That the audience hasn’t bought anything yet
- That it’s the cheapest option and why the customer should buy it
- That its competitor is a better option
- That it exists, how it can help, and what makes it different from the competition
Explanation: Digital marketing helps a business communicate that it exists, how it can help, and what makes it different from the competition. Through various online channels and strategies, digital marketing enables businesses to establish a compelling online presence and convey key information to their target audience. This includes communicating the existence of the business, articulating its value proposition, and highlighting what sets it apart from competitors. Digital marketing facilitates the delivery of targeted messages, engaging content, and relevant information that not only increases brand awareness but also educates potential customers about the products or services offered. By effectively communicating these essential aspects, digital marketing plays a crucial role in attracting and retaining customers in the competitive landscape of the digital realm.