How does a marketing funnel differ from a customer journey map?
- A marketing funnel is about what a company can do to reach more customers in the preliminary stage. A customer journey map is about how potential customers decide not to continue their purchasing journey.
- A marketing funnel is about what a company can do to move lots of customers from one stage to the next. A customer journey map is about how specific customers reach different points in their purchasing journey.
- A marketing funnel is about what a company can do to discourage certain customers from moving from one stage to the next. A customer journey map is about how customers feel during each step of their product journey.
- A marketing funnel is about what a company can do to reach a specialized customer base as they graduate from one stage to the next. A customer journey map is about how customers generalize their experience with the company.
Explanation:
A marketing funnel differs from a customer journey map in that a marketing funnel is about what a company can do to move lots of customers from one stage to the next. A customer journey map is about how specific customers reach different points in their purchasing journey. The marketing funnel is a broad, strategic framework that outlines the stages a potential customer goes through, focusing on general actions and strategies to guide them from awareness to conversion. In contrast, a customer journey map delves into the individual experiences of specific customers, providing a detailed, visual representation of their interactions and emotions at various touchpoints. While the marketing funnel is more generalized and strategic, the customer journey map is specific and focuses on the nuanced paths customers take in their unique purchasing journeys.