For sponsored ads Cost-per-Click (CPC) campaigns, only click events are eligible for attribution of conversion events.
- True
- False
Explanation:
In a Cost-per-Click (CPC) campaign for sponsored ads, attribution of conversion events typically occurs when a user clicks on the ad. In other words, the cost is associated with each click, and conversion events are attributed to those clicks. This is in contrast to other advertising models, such as Cost-per-Impression (CPM), where advertisers pay for the number of times their ad is displayed, regardless of clicks. In CPC, the focus is on user engagement through clicks, and conversions are often tracked based on those click events.