Maximize Conversion can be described in which of the following ways?
- Maximize Conversions aims to achieve an average return on ad spend (ROAS) equal to a desired target.
- Maximize Conversions is the safest bidding strategy for all business types to optimize their bidding.
- Maximize Conversions uses machine learning to capture as many conversions as possible within a daily budget.
- Maximize Conversions automatically limits conversions that don’t align with a desired bidding strategy.
Explanation:
Maximize Conversions can be described as using machine learning to capture as many conversions as possible within a daily budget. This option is correct because Maximize Conversions is an automated bidding strategy offered by Google Ads that utilizes machine learning algorithms to optimize bidding in real time with the aim of maximizing the total number of conversions obtained within a specified daily budget. By analyzing historical performance data and contextual signals such as user behavior, device, location, and time of day, Maximize Conversions dynamically adjusts bids to prioritize opportunities with the highest likelihood of conversion, ultimately aiming to generate the maximum number of conversions possible given the budget constraints. This automated approach saves advertisers time and resources by eliminating the need for manual bid adjustments and leveraging Google’s AI capabilities to optimize bidding strategies continuously. The other options listed—achieving an average return on ad spend (ROAS) equal to a desired target, being the safest bidding strategy for all business types, or automatically limiting conversions that don’t align with a desired bidding strategy—are not accurate descriptions of Maximize Conversions and therefore are incorrect choices.