What are three factors that influence conversion volume, along with conversion delay? Choose three.
- Changes to attribution model
- Changes to discrepancy model
- Changes in competition or seasonality
- Changes to default browser
- Changes to ads
Explanation:
Three factors that influence conversion volume, along with conversion delay, include changes to attribution model, changes in competition or seasonality, and changes to ads. The first factor, changes to attribution model, refers to alterations in how credit is assigned to various touchpoints in the customer journey, which can impact the reported conversion volume and the understanding of conversion delay. Different attribution models may emphasize different touchpoints, leading to variations in conversion volume and timing. The second factor, changes in competition or seasonality, acknowledges external factors that can affect consumer behavior and demand for products or services, consequently influencing both the volume and timing of conversions. For instance, increased competition during peak seasons may result in higher conversion volumes, while seasonal trends may lead to fluctuations in conversion timing. The third factor, changes to ads, highlights the impact of alterations in advertising campaigns, such as ad creative, messaging, targeting, or bidding strategies, on conversion volume and delay. Effective ad optimization can lead to increased conversion rates and shortened conversion delays by better aligning ad content with user intent and preferences. Together, these three factors play crucial roles in shaping conversion volume and delay, reflecting the dynamic nature of digital advertising and the complex interplay of various factors in driving user actions. The other options listed—changes to discrepancy model and changes to default browser—are not relevant factors that directly influence conversion volume or delay in the context of digital advertising, making them incorrect choices.