Joe is building his creative strategy. His objective is to capture the viewer’s attention and tell a story. Which two factors should he consider when thinking about the visuals and copy?
Creatives should be consistent and recognizable
Visuals and copy should have a cohesive feel
Copy should be over 150 characters
It should favor photographs over illustrations
Explanation:
The selected answer options are correct because Joe’s objective of capturing the viewer’s attention and telling a story through his creative strategy requires careful consideration of both the visuals and the copy. By ensuring that the creatives are consistent and recognizable, Joe can establish a cohesive visual identity for his brand or campaign, making it easier for viewers to identify and remember his messaging amidst the clutter of content on platforms like LinkedIn. Consistency in visuals helps reinforce brand recognition and creates a cohesive narrative that aligns with Joe’s storytelling goals. Additionally, having visuals and copy with a cohesive feel ensures that the message conveyed by the visuals complements and reinforces the message conveyed by the copy, creating a more impactful and memorable experience for the viewer. Therefore, by prioritizing consistency and cohesiveness in both visuals and copy, Joe can effectively capture the viewer’s attention and deliver a compelling story that resonates with his audience.