What is attribution?
- Determining which content and channels generate leads, conversions, or sign-ups**
- The first touchpoint in the marketing funnel that eventually leads to a conversion
- Setting marketing and business goals that increase brand awareness
- The last touchpoint in the marketing funnel that eventually leads to a conversion
or
- A system that credits different advertising platforms for driving conversion
- Copyright payments to artists for content used in a campaign.
- Including another person or company’s account handle within an ad campaign.
- A method of tracking conversions associated with a particular hashtag.
Explanation: Determining which content and channels generate leads, conversions, or sign-ups is the correct definition of attribution. Attribution, in the context of marketing, refers to the process of assigning credit to the specific content or channels that contribute to lead generation, conversions, or sign-ups. It involves understanding and analyzing the customer’s journey to determine the touchpoints that play a role in the decision-making process. Unlike the other options that describe touchpoints or goals, attribution specifically focuses on the allocation of credit to various marketing elements based on their impact on desired outcomes.