Noel is responsible for leading the testing at SweetFizz. Noel has been using a testing platform for SweetFizz’s site. Why should SweetFizz integrate their testing platform with their site analytics?
- To quickly and easily identify problem areas
- To allow site users to see results of the tests
- To automatically forward relevant data to the Google Ads account
- To give all teams at SweetFizz easier access to the test results
Explanation:
Integrating testing platforms with available analytics tools allows identifying problem areas and opportunities faster.
There are multiple testing platforms and tools available. The absolute majority of them integrates well with analytics tools such as Google Analytics.