Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers. Select All Correct Responses
- Accessible from phone’s home screen
- Fully supported by Android and iOS
- Automatic certification in app stores
- Responds dynamically to input
- Better hardware integration
Explanation:
Moving CleanFoods.com to a progressive web app (PWA) platform offers several advantages. Firstly, PWAs can be added to a phone’s home screen, enhancing accessibility and user convenience by eliminating the need to navigate through a browser each time, which aligns with the selected option ‘Accessible from phone’s home screen.’ Additionally, PWAs are designed to respond dynamically to user interactions, providing a smoother and more engaging user experience akin to native applications, which corresponds to the selected option ‘Responds dynamically to input.’ These features make PWAs highly responsive and user-friendly, enhancing usability and potentially increasing user engagement and retention. On the other hand, automatic certification in app stores and better hardware integration, while advantageous in certain contexts, are not inherent benefits of PWAs and thus are not selected as correct answers for this specific question. Therefore, the benefits of improved accessibility from the home screen and dynamic responsiveness to user input make transitioning CleanFoods.com to a PWA platform a strategic choice for Jenny’s marketing objectives.
What are PWAs? Progressive Web Apps are web applications but enhanced with modern browser technologies. With service workers and app manifests, your web applications become more reliable and installable.
Data shows that businesses using PWA’s have seen impressive results. Moreover, PWAs are likely to shift even more with Google’s focus on loading speed and user experience.
The main advantages of Progressive Web Apps are:
- works on problematic connections or even offline
fast loading speeds - instant loading between pages (no page reloading)
responds dynamically to inputs - installable and accessible from the home screen
- push notifications
All that results in a better user experience overall.