Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish’s site. Why should Jellyish integrate their testing platform with their site analytics?
- To give all teams at Jellyish easier access to the test results
- To automatically forward relevant data to the Google Ads account
- To quickly and easily identify problem areas
- To allow site users to see results of the tests
Explanation:
The essential part of every optimization process is gathering relevant and quality data. The more accurate data you have, the better decisions you can make.
Integrating testing platforms with available analytics tools allows identifying problem areas and opportunities faster.
There are multiple testing platforms and tools available. The absolute majority of them integrates well with analytics tools such as Google Analytics.