Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize”? and your team is currently focusing on “personalization”?. In the monthly planning workshop, your client requests your team to create a video for the “About Us”? page because the company’s CEO thought it would help improve the page. Which of the following is the best question to ask in order keep focused on the current theme and focus area?
- False – It is better to focus your time on implementing paid advertising to drive more traffic to the website.
- True – Implementing hacks helps your team save time and drive big results.
- False – Although there will be some easy to implement items directly after launch, true growth comes from big ideas, a solid process, hard work, and time – not quick hacks.
- True – We are always looking for high-impact, low-effort ways to boost results and implementing as many “hacks”? as possible is a great strategy to do that.