Which of the following tips on influencer campaigns are correct? (Select all that apply)
- Tell and influencer exactly what to say and do.
- Provide influencers with the creative runway at the onset of the brief to ensure the campaign will hit the right tone.
- Work with influencers to create Tweet copy that leverages their signature voice and doesn’t come across as overly commercial.
- Balance branding with overall creative messaging to draw a clear connection to your brand.