Why is it important to keep track of Google algorithm updates?
- It can help you outsmart Google.
- It can help you better communicate the ROI of SEO to your stakeholders.
- It isn’t important to keep track of Google algorithm updates.
- It can help you understand how your site has been affected in the past and/or could be affected in the future.
Explanation: The correct answer is It can help you understand how your site has been affected in the past and/or could be affected in the future. Keeping track of Google algorithm updates is crucial for website owners, SEO professionals, and digital marketers as it provides valuable insights into how search engine rankings and website performance may be influenced over time. By monitoring algorithm updates, individuals can gain an understanding of how their websites have been impacted in the past, whether positively or negatively, and anticipate potential changes that could occur in the future. This knowledge allows for proactive adjustments to SEO strategies, content optimization efforts, and website maintenance practices to adapt to evolving search engine algorithms and maintain or improve search visibility and organic traffic. Additionally, understanding algorithm updates enables website owners to identify patterns, trends, and best practices that align with Google’s evolving search quality guidelines, thereby enhancing their ability to optimize their websites effectively and stay competitive in search engine results pages.