Hitesh is running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Hitesh can target site visitors or cart abandoners, but not people who have actually made a purchase.
- True
- False
Louis running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Louis can target site visitors or cart abandoners, but not people who have actually made a purchase. Select whether the previous statement is true or false.
- True
- False
Explanation:
The statement ‘Louis running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Louis can target site visitors or cart abandoners, but not people who have actually made a purchase’ is False. In Microsoft Search Advertising, advertisers have the flexibility to create remarketing lists based on various user actions and behaviors, including both site visitors and past purchasers. Remarketing allows advertisers to reconnect with previous visitors to their website and tailor ad messaging to encourage them to complete a desired action, such as making a purchase, signing up for a newsletter, or returning to the site for further engagement. By targeting both site visitors and past purchasers, advertisers can effectively nurture leads and drive conversions across different stages of the customer journey. Therefore, the statement is false as Louis can indeed target both site visitors and cart abandoners, as well as people who have made a purchase, when running a remarketing campaign for a major retailer in Microsoft Search Advertising.