Questions

What challenges do modern content marketers face?

 

• They have to keep their resources and headcount lean.
• They have to keep their content up-to-date.
• They have to break through the noise of a crowded digital marketplace.
• All of the above

 

 

You’re working with a member of your client’s team on a HubSpot implementation. This person is the primary advocate for the project and will facilitate clear lines of communication between teams. They’ll also act as a change agent to drive platform adoption. What role do these responsibilities describe?

 

• The executive sponsor
• The platform end user
• The technical lead
• The internal champion

 

Select all that apply. Which of the following tasks will help you document client needs during a Sales Hub discovery process?

 

• Reverse demo
• Customer lifecycle diagram
• Lead scoring worksheet
• Content map

 

Which HubSpot object best stores information about franchises?

 

• Deals
• Engagements
• Associations
• Companies

 

 

True or false? HubSpot’s product library supports one-time purchases and recurring subscriptions.

 

• True

 

• False

 

Select all that apply. Which functions in Sales Hub are enhanced with AI capabilities?

 

• Outreach personalization
• Deal prioritization
• Pipeline creation
• Company record enrichment