Questions

There may be times when you need to find the ID of a specific metric name. Which endpoint will help you find the Metric ID?

• Get Metrics
• Get Events
• Get Metric

 

Explanation: When working with the Klaviyo API, you often need a specific Metric ID (a unique alphanumeric string) to filter data or trigger reports. To find this ID, you use the Get Metrics endpoint.

 

What are the 3 primary objects of Klaviyo’s data model?

• Profiles, lists, segments
• Profiles, events, metrics
• Profiles, events, catalogs

 

Explanation: Klaviyo’s data model is built around three core pillars that work together to create a 360-degree view of your customer and your business. While other elements like lists and segments are important for organization, these three are the “primitive” objects that store the actual data.

 

What is the name of the process through which a new subscriber must confirm their subscription before being subscribed to a given list?

• Double opt-in
• Single opt-in
• Double subscribe

 

Explanation: The process you described is called double opt-in. It is a two-step verification method used to ensure that a person truly wants to join your mailing list and that the email address or phone number provided is valid and active. How the Double Opt-In Process Works: Step 1 (The Sign-Up): A visitor enters their contact information (email or phone number) into a sign-up form on your website. Step 2 (The Confirmation): An automated message is immediately sent to that address or number. This message contains a link or a button (or a keyword for SMS) that the user must click or reply to. Completion: Only after the user performs this second action are they officially added to your list as an “Active” subscriber.

 

What are 2 things you can do to influence your sender reputation in a positive way? (Select 2).

• Use double opt-in to build your subscriber list.
• Resend every campaign to people who did not open the first time.
• Use an engagement-based campaign sending strategy.

 

Explanation: Your sender reputation is a score assigned by inbox providers (like Gmail and Yahoo) that determines whether your emails land in the “Primary” inbox or the spam folder. To keep this reputation high, you must focus on quality over quantity.

 

What are the 3 key email authentication checks that your messages must pass in order to maintain good deliverability?

• TXT, CNAME, and NS
• SPF, DKIM, and DMARC
• SPF, DKIM, and BIMI

 

Explanation: To ensure your emails land in the inbox rather than the spam folder, you must pass the “big three” authentication checks. Think of these as a multi-factor digital passport that proves your identity to inbox providers like Gmail and Yahoo. SPF (Sender Policy Framework): This acts as a “VIP Guest List.” It is a DNS record that lists exactly which servers (like Klaviyo’s) are authorized to send emails on behalf of your domain. When an email arrives, the inbox provider checks this list to see if the sender is “invited.” DKIM (DomainKeys Identified Mail): This acts as a “Digital Seal.” It adds a cryptographic signature to your email headers. If anyone tries to tamper with your email while it’s in transit, the seal breaks. The recipient’s server uses a public key in your DNS to verify that the seal is intact and the email is authentic. DMARC (Domain-based Message Authentication, Reporting, and Conformance): This acts as the “Security Guard’s Instructions.” It tells inbox providers what to do if an email fails SPF or DKIM. You can instruct them to do nothing (p=none), put the email in spam (p=quarantine), or block it entirely (p=reject).

 

What is the most important reason for why you should set up a branded sending domain?

• Branded sending domains deliver messages faster than shared domains.
• All messages coming from a branded domain automatically match your company’s branding.
• Major inbox providers like Gmail and Yahoo will block your messages or send them to spam if you send from a shared domain.

 

Explanation: Setting up a branded (or dedicated) sending domain is no longer just a “best practice”—as of 2024, it has become a mandatory requirement for anyone sending at a significant volume. This is the single most important technical step you can take to protect your ability to reach the inbox. The “Bulk Sender” Mandate: Major inbox providers like Gmail, Yahoo, and now Outlook (as of 2025/2026) require bulk senders to fully authenticate their mail. If you send from a shared domain (like klaviyomail.com), you cannot achieve DMARC alignment, which is a primary security check these providers use to fight phishing and spam. Reputation Isolation: On a shared domain, you share a reputation with thousands of other businesses. If another “neighbor” on that domain sends spam, your deliverability could suffer. A branded domain puts you in a “house of your own,” where your reputation is based solely on your own good sending habits. Identity Verification: A branded domain allows you to use your own domain for DKIM signatures. This tells inbox providers, “I am exactly who I say I am,” which builds the trust necessary to bypass aggressive spam filters.