Questions

In first-price auctions, where the clearing price is equal to the highest offer, which built-in efficiency does Display & Video 360 use to help advertisers prevent overpaying for impressions while maintaining a high win rate?

• By using machine learning to apply automated bid shading
• By prioritizing only the lowest-cost inventory available
• By manually adjusting floor prices for every individual exchange
• By defaulting to second-price logic across all premium inventory

Explanation

Display & Video 360 handles this with automated bid strategies that evaluate whether an impression is available at an optimal price compared to the market. In first-price auctions, paying the full submitted bid can reduce efficiency, so the platform uses pricing intelligence to improve win rate without bidding more than necessary. Google’s guidance describes this as raising bids when needed to compete more effectively while balancing pacing and performance, which is the built-in mechanism behind bid shading behavior in first-price environments. The goal is to pay closer to the amount required to win rather than systematically overbidding valuable impressions. Google Help+1

Why the other options are incorrect

By defaulting to second-price logic across all premium inventory is incorrect because Display & Video 360 documents that non-guaranteed inventory can run as first-price or second-price auctions, so the platform does not universally switch premium inventory to second-price logic. Google Help

By prioritizing only the lowest-cost inventory available is incorrect because automated bid strategies optimize for outcome likelihood and market price, not simply the cheapest inventory. Google Help

By manually adjusting floor prices for every individual exchange is incorrect because floor prices are publisher-side auction conditions, while Display & Video 360’s efficiency comes from automated bidding logic rather than manual exchange-by-exchange floor management. Google Help

Source for verification

https://support.google.com/displayvideo/answer/2997422?hl=en

A marketer wants to track more than just sales and visits; they need to capture specific promo codes used during a transaction. Which feature of Floodlight should they use?

• Enhanced attribution
• Custom variables
• Consent mode
• Counter tags

Explanation

Custom Floodlight variables are designed to capture information beyond standard conversion details such as visits and revenue. Google states that they let  advertisers pass additional contextual values with Floodlight tags, using keys like u1, u2, and so on. That makes them the correct feature for recording transaction-specific data such as a promo code used during checkout. Those values can then be used in reporting, which is why this feature fits a need for richer conversion detail instead of basic sales counting alone. Google Help+2

Why the other options are incorrect

Counter tags count conversion activity, but they do not by themselves provide the extra transaction-detail fields used to pass promo code values. Google Help+1

Enhanced attribution improves attribution signals, not the capture of custom transaction attributes like promo codes. Google Help+1

Consent mode manages consent signals for Google tags, not custom conversion metadata collected in Floodlight. Google Help

Source for verification

Custom Floodlight variables — Campaign Manager 360 Help Google Help

About Floodlight and Floodlight activities — Campaign Manager 360 Help Google Help

A media buyer identifies a new publisher in the Marketplace and wants to initiate a formal negotiation for a direct deal. What’s the first step in starting this communication?

• Assign the publisher’s deal ID to a new line item.
• Create an instant deal based on curated criteria.
• Add the publisher’s inventory to a reach forecast plan.
• Submit a request for proposal (RFP) to the publisher.

Explanation

In Display & Video 360, a direct negotiation with a publisher begins by sending a request for proposal (RFP). Google states that users can start a new negotiation from Marketplace by selecting a publisher and clicking Request proposal. This is the formal communication step that opens the negotiation workflow and sends the request to the publisher for review. It happens before deal acceptance, deal assignment, or any trafficking steps. Google Help+1

Why the other options are incorrect

Create an instant deal based on curated criteria is incorrect because Marketplace negotiations start with an RFP, not with an automatically created direct deal. Google Help

Assign the publisher’s deal ID to a new line item is incorrect because a deal ID is used after a deal exists, while the first communication step is sending the RFP. Google Help+1

Add the publisher’s inventory to a reach forecast plan is incorrect because Reach Planner is for forecasting, not for initiating publisher negotiations in Marketplace. Google Help+1

Source for verification

https://support.google.com/displayvideo/answer/7505945?hl=en

https://support.google.com/displayvideo/answer/7067656?hl=en

An advertiser wants to determine the value of every potential impression by using bespoke Python-style logic. Which tool allows for this level of technical specification?

• vCPM
• Custom script
• Goal builder
• Optimized fixed bidding

Explanation

In Display & Video 360, impression-level valuation with bespoke logic is handled through Custom bidding using a custom bidding script. This method supports Python-style syntax so  advertisers can score each impression with their own business rules instead of relying only on standard automated bidding settings. It can use impression signals, Floodlight  data, and other supported inputs to assign value before bids are optimized. That makes it the only option here designed for technical, impression-by-impression scoring logic.

Why the other options are incorrect

vCPM is a pricing model focused on viewable impressions, not a scripting framework for custom impression valuation.

Optimized fixed bidding adjusts a fixed CPM bid to win inventory efficiently, but it does not let advertisers write bespoke logic for impression scoring.

Goal builder is used to define goals within bidding workflows, not to author Python-style logic that evaluates each potential impression.

Source for verification

https://support.google.com/displayvideo/answer/9723477?hl=en

https://support.google.com/displayvideo/answer/11967043?hl=en

An advertiser wants to serve an immersive mobile display ad that allows users to interact with a 3D product model by rotating it. Which specific ad format must be selected within the platform to host this interactive asset?

• Swirl
• Flipbook
• Parallax
• Native video

Explanation

Swirl is the Display & Video 360 format built for immersive mobile display experiences with an interactive 3D model. Google defines 3D Swirl as a format where users can explore a 3D rendering in a mobile ad by rotating and interacting with product features. That matches a creative that lets users manipulate a product model directly inside the ad unit. It is the dedicated format for hosting this kind of 3D interactive asset. Google Help+1

Why the other options are incorrect

Parallax uses layered scroll-based animation to create depth, but it is not the 3D product-rotation format. Google Help

Native video is a native creative format built around video assets, not an interactive 3D model experience. Google Help

Flipbook is not the format used for interactive 3D product manipulation, and Google documentation distinguishes it from Swirl. Google Help+1

Source for verification

https://support.google.com/displayvideo/answer/9309834?hl=en

https://support.google.com/displayvideo/answer/9310536?hl=en

An agency wants to add a creative team to their advertiser account so they can build data-driven creatives directly in the platform. Where does the account owner initiate this process?

• Administration
• Partner settings
• User  management
• Creative module

Explanation

Display & Video 360 adds people to an advertiser through User management and email preferences, then User management. Only account admins can create new users there, assign access to specific partners or  advertisers, and choose the appropriate role for each person. Google also defines dedicated Creative roles in that same user-access workflow, which is how a creative team is permissioned to build and manage creatives directly in the platform. The Creative area is used after access is granted, not as the place where new team members are added. Google Help+1

Why the other options are incorrect

Creative module is where creatives are viewed and managed inside an advertiser, not where admins add new users or assign advertiser access. Google Help+1

Administration is not the documented workflow for adding advertiser users; Google directs admins to User management and email preferences > User management. Google Help

Partner settings handles partner configuration, but user creation and advertiser-level permission assignment are managed through User management. Google Help

Source for verification

https://support.google.com/displayvideo/answer/2723011?hl=en

https://support.google.com/displayvideo/answer/7530472?hl=en