How to use Ahrefs Certification Exam Answers

How to use Ahrefs Certification Exam Answers

• This exam has 67 questions.
• Answer at least 51 questions correctly to pass (75%).
• You will have 60 minutes to finish the exam.

• Exam must be completed in one sitting. You cannot save your progress and come back to it later.

• You can change your answers while the timer is running.

   

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Exam URL: https://ahrefs.com/academy/how-to-use-ahrefs/exam

 

Questions:

1. Ahrefs’ main source of discovering new pages is the:
2. How does Ahrefs prioritize which pages to crawl first?
3. When it comes to how Ahrefs counts links, which of the following are true?
4. What are Ahrefs 3 main data sources:
5. Backlinks-wise, Ahrefs is known for having:
6. Ahrefs’ Domain Rating (DR) represents: Multiple answers may apply.
7. What aspects don’t improve DR? Multiple answers may apply.
8. When calculating URL Rating (UR), we take into account:
9. On what basis is Ahrefs’ Search Volume (SV) calculated?
10. What contributes to fluctuations in Ahrefs' search traffic estimations?
11. Ahrefs’ Traffic Value (TV) shows:
12. Verifying your project in Ahrefs allows you to: Multiple answers may apply.
13. Project scope defines the project’s:
14. Which modes does Site Explorer support for a given target?
15. By default, Ahrefs Site Audit tool crawls your website from: Multiple answers may apply.
16. During the project setup, Ahrefs automatically detects organic competitors based on common:
17. True or false: A portfolio is a list of targets that you can group together to analyze their metrics as a single entity.
18. Which of the following is not a use case of portfolios:
19. Ahrefs’ dashboard metrics are pulled from the following core tools:
20. The Site Explorer metrics in the Dashboard are updated every:
21. If you connect your Google Search Console in Ahrefs, you’ll be able to store GSC data beyond:
22. What chart notes can you display on the "Performance" graph in Site Explorer? Multiple answers may apply.
23. What's the difference between the "Crawled Pages" and "Organic Pages" metrics?
24. Which types of links are counted under the "Crawled pages" metric?
25. Which Site Explorer report helps you uncover organic competitors?
26. What backlink types can you filter under the "Backlinks" report?
27. The "Best links" filter...
28. What does the "Opportunities" report do?
29. True or False: The "Page Inspect" report stores every single version of a page.
30. What’s the best way to boost your content score in AI Content Helper?
31. To view a website's historical ads and their ad copy, you can use the: Multiple answers may apply.
32. How is "Keyword Difficulty" (KD) calculated in Ahrefs?
33. What does the "Traffic Potential" metric show?
34. How can you access Ahrefs' entire keyword database for a given country? Multiple answers may apply.
35. You can discover trending keywords by using...
36. Which metrics are NOT available under the "SERP Overview" table?
37. What does the "Compare with" button in SERP overview allow you to do? Multiple answers may apply.
38. How does the "Also rank for" mode work?
39. How does "Also talk about" report work?
40. The “Traffic Share by Domain” report shows you the domains that get the most organic traffic for up to:
41. How far back does the historical data in the "Ads History" report go?
42. What does the Ahrefs’ Health Score show?
43. By using the Page Explorer report, you can...
44. How can you visualize hreflang issues related to a page?
45. How can you monitor content decay (decline in traffic) using Page Explorer?
46. Where can you see the ranking history for any tracked keyword?
47. What does the Competitors report show?
48. What feature allows you to track significant events on your website, especially if you’re part of a team?
49. Which filter helps you search for keywords that rank in specific positions?
50. How do you find low competition topics with high traffic potential in Content Explorer?
51. How can you monitor your brand’s popularity over time in Content Explorer?
52. To update old pages with low traffic, Content Explorer helps you find...
53. How can you find unlinked brand mentions using Content Explorer?
54. What filter can you apply in Content Explorer to find topics with a lot of backlinks?
55. What is a key benefit of using Web Explorer compared to other tools?
56. Which operator would you use to exclude pages from a specific website in Web Explorer?
57. What are the differences between Content Explorer and Web Explorer? Multiple answers may apply.
58. What does the Content Gap tool in Ahrefs help you identify?
59. What is the primary purpose of the Link Intersect tool?
60. Which mode helps you find pages to get links from, in Competitive Analysis?
61. How do you narrow down keyword opportunities when performing a content gap analysis?
62. What is a good way to find new link prospects? Multiple answers may apply.
63. How can you monitor brand mentions on the web?
64. How can you monitor the backlink-building strategies of your competitors?
65. What is Ahrefs SEO Toolbar?
66. How can Ahrefs SEO Toolbar help with local search results?
67. What feature helps you identify broken links on a webpage?

 

 

Ahrefs’ main source of discovering new pages is the:

• Scheduler
• Crawler
• Indexer
• All of the above

 

How does Ahrefs prioritize which pages to crawl first?

• By a page’s link popularity
• By a page’s organic traffic
• By a page’s impressions
• By a page’s CTR

 

When it comes to how Ahrefs counts links, which of the following are true?

• Ahrefs counts links in iframes.
• Ahrefs counts multiple links on the same page from a single page.
• Ahrefs counts links with URL paramenters.
• Ahrefs counts links from PDFs.

 

What are Ahrefs 3 main data sources:

• Crawler, Google Keyword Planner, SERP data providers.
• Parser, Google Keyword Planner, SERP data providers.
• Crawler, Google Search Console, SERP data providers.
• Parser, Google Keyword Planner, SERP data providers.

 

Backlinks-wise, Ahrefs is known for having:

• The #1 crawler in the SEO industry
• The largest database of live backlinks
• The most trusted backlink metrics
• All of the above 😉

 

Ahrefs’ Domain Rating (DR) represents:

• A domain’s backlink profile strength.
• A page’s backlink profile strength.
• A domain’s overall backlink profile size and quality.
• A page’s overall backlink profile size and quality.

 

What aspects don’t improve DR?

• Nofollowed links
• Subsequent links from the same referring domain
• Traffic of linking domains
• Followed links

 

When calculating URL Rating (UR), we take into account:

• Links between pages
• Internal and external links pointing at a target
• Nofollow attribute
• All of the above

 

On what basis is Ahrefs’ Search Volume (SV) calculated?

• Monthly basis
• 12 month average
• Weekly basis
• Daily basis

 

What contributes to fluctuations in Ahrefs' search traffic estimations?

• Fluctuating keyword rankings
• Search queries (keywords) that Ahrefs does not know about
• CTR approximations
• All of the above

 

 

Ahrefs’ Traffic Value (TV) shows:

• The value of organic traffic if it were to be acquired via PPC ads.
• The value of searches if they were to be acquired via PPC ads.
• The value of organic traffic as estimated by Google Keyword Planner.
• None of the above.

 

Verifying your project in Ahrefs allows you to:

• Increase the crawl speed of your project
• Adjust the number of parallel requests
• Ignore robots.txt
• Crawl JS pages

 

Project scope defines the project’s:

• Crawl speed
• Crawl limitations
• Organic competitors
• Tracked keywords

 

Which modes does Site Explorer support for a given target?

• Exact URL, Domain
• Exact URL, Path
• Exact URL, Path, Domain
• Exact URL, Path, Domain, Subdomains

 

By default, Ahrefs Site Audit tool crawls your website from:

• Backlinks
• Sitemaps you specified
• Custom URLs
• Your project's URL

 

During the project setup, Ahrefs automatically detects organic competitors based on common:

• Referring domains
• Keywords
• IPs
• Link profiles

 

True or false: A portfolio is a list of targets that you can group together to analyze their metrics as a single entity.

• True
• False

 

Which of the following is not a use case of portfolios:

• Group competitor websites as a single industry.
• Run SEO experiments.
• Optimize content with AI.
• Monitor keyword rankings at scale.

 

Ahrefs’ dashboard metrics are pulled from the following core tools:

• Site Explorer, Site Audit, Rank Tracker.
• Site Explorer, Keywords Explorer, Site Audit.
• Site Explorer, Competitive Analysis, Rank Tracker.
• Site Explorer, Site Audit, Content Explorer.

 

The Site Explorer metrics in the Dashboard are updated every:

• 24h
• 12h
• 6h
• 15 minutes

 

 

 

If you connect your Google Search Console in Ahrefs, you’ll be able to store GSC data beyond:

• 16 months
• 38 months
• 32 months
• 40 months

 

What chart notes can you display on the "Performance" graph in Site Explorer?

• Google algorithm updates
• Custom user notes
• Ahrefs keyword database updates
• New SERP features releases

 

What's the difference between the "Crawled Pages" and "Organic Pages" metrics?

• "Crawled Pages" refer to pages visited by Ahrefs' crawler, while "Organic Pages" are those that appear in Google's top 100 organic search results.
• There's no difference.

 

Which types of links are counted under the "Crawled pages" metric?

• 200 OK.
• 3XX Redirect.
• 4xx Client errors.
• 5XX Server errors.
• All of the above.

 

Which Site Explorer report helps you uncover organic competitors?

• Traffic Share by Domain
• Organic Competitors
• Batch Analysis
• SERP Overview

 

What backlink types can you filter under the "Backlinks" report?

• Redirects
• Canonical
• Frame
• All of the above

 

The "Best links" filter...

• Helps you find valuable backlinks from low-quality ones.
• Acts as a customizable filter for backlinks.
• Can be applied to the "Performance chart" under the "Overview" report in Site Explorer.
• All of the above.

 

What does the "Opportunities" report do?

• Helps you group several websites into a portfolio.
• Gives you "bookmarks" to popular use cases from multiple Ahrefs tools.
• Creates custom dashboards for you to share with your client.
• Allows you to analyze the SEO metrics of up to 1000 websites at once.

 

True or False: The "Page Inspect" report stores every single version of a page.

• True
• False

 

What’s the best way to boost your content score in AI Content Helper?

• Stuffing keywords.
• Building backlinks.
• Rearranging paragraphs.
• Improving the coverage of your weakest topics.

 

To view a website's historical ads and their ad copy, you can use the:

• Ads report
• Paid pages report
• Top pages report
• Organic keywords report

 

How is "Keyword Difficulty" (KD) calculated in Ahrefs?

• Based on the number of clicks on search results.
• Based on the search volume of a keyword.
• Based on the number of referring domains pointing to the top-ranking pages.
• Based on the number of times a keyword is searched globally.

 

What does the "Traffic Potential" metric show?

• The average cost-per-click for a keyword in paid search.
• The sum of organic traffic that the #1 ranking page receives from all keywords it ranks for, in a given country.
• The number of clicks that happen on the search results page.
• The total global search volume of a keyword.

 

How can you access Ahrefs' entire keyword database for a given country?

• Perform an empty search in Keywords Explorer.
• Click on "Explore entire database" in Keywords Explorer.
• Use the "Ads History" report.
• Use the "Search suggestions" report.

 

You can discover trending keywords by using...

• The "Growth" metric.
• The "Search suggestions" report.
• The "First Seen" column.
• All of the above.

 

Which metrics are NOT available under the "SERP Overview" table?

• Text length
• Domain Rating (DR)
• Linking domains
• Page load speed

 

What does the "Compare with" button in SERP overview allow you to do?

• Compare SERP snapshots for the same keyword on different dates.
• Compare SERP snapshots for two different keywords on different dates.
• Compare SERP snapshots for six different keywords on different dates.
• Compare SERP snapshots for four different keywords on different dates.

 

How does the "Also rank for" mode work?

• It pulls the top10 (or top100) ranking pages for each keyword you entered, and looks up what other keywords these pages rank for in Google.
• It pulls the top10 (or top100) ranking pages for each keyword you entered, and pulls closely related words and terms from the text content of these pages.
• It pulls the top10 (or top100) ranking pages for each keyword you entered, and shows all terms these pages rank for in Google.
• None of the above.

 

How does "Also talk about" report work?

• It pulls the top10 (or top100) ranking pages for each keyword you entered, and pulls closely related words and terms from the text content of these pages.
• It pulls the top10 (or top100) ranking pages for each keyword you entered, and looks up what other keywords these pages rank for in Google.
• It pulls the top10 (or top100) ranking pages for each keyword you entered, and shows all terms these pages rank for in Google.
• None of the above

 

The “Traffic Share by Domain” report shows you the domains that get the most organic traffic for up to:

• 10,000 keywords.
• 10 keywords.
• 1,000 keywords.
• 5,000 keywords.

 

How far back does the historical data in the "Ads History" report go?

• Until 2020.
• Until 2015.
• Until 2010.
• Until 2012.

 

What does the Ahrefs’ Health Score show?

• The total number of external backlinks on a site.
• The proportion of external URLs without errors.
• The proportion of internal URLs on your site that don’t have errors.
• The total number of URLs that have warnings.

 

By using the Page Explorer report, you can...

• Perform keyword research.
• View and filter raw crawl data.
• Analyze competitor backlink profiles.
• Optimize meta descriptions automatically.

 

How can you visualize hreflang issues related to a page?

• Use the Advanced filter to check for invalid hreflang links.
• Open the Hreflangs tab in the URL details panel to see the entire hreflang cluster.
• Use the Structure Explorer to analyze hreflang tags.
• Use the Link Explorer tool to find broken hreflang links.

 

How can you monitor content decay (decline in traffic) using Page Explorer?

• Check the SERP position history for each page.
• Use the Advanced filter to track pages that lost a certain percentage of organic traffic.
• Compare HTML snapshots between crawls.
• Analyze keyword difficulty for each content page.

 

Where can you see the ranking history for any tracked keyword?

• In the "SERP features" tab.
• In the "Ads history" report.
• In the "Position History" dropdown.
• In the "Tags" filter.

 

What does the Competitors report show?

• Organic traffic of your competitors
• How your keyword rankings compare with up to ten competing websites
• Backlink growth of competitors
• Keyword overlap with competitors

 

What feature allows you to track significant events on your website, especially if you’re part of a team?

• Pin notes for specific dates
• Position alerts
• SERP notifications
• Keyword alerts

 

Which filter helps you search for keywords that rank in specific positions?

• "Positions" filter
• "SERP features" filter
• "Tags" filter
• "Ranking overview" filter

 

How do you find low competition topics with high traffic potential in Content Explorer?

• Filter for pages by word count and high DR.
• Filter for pages with few or no referring domains and high traffic.
• Filter for pages with many backlinks and low traffic.
• Filter for pages with high DR and high social shares.

 

How can you monitor your brand’s popularity over time in Content Explorer?

• Filter for brand mentions on social media only.
• Search for your brand and filter by published date.
• Search for your brand and exclude mentions from your own website using the operator "-site:[own website]".
• Filter by Page traffic and look for mentions of your brand in high-traffic pages.

 

To update old pages with low traffic, Content Explorer helps you find...

• Pages with no backlinks.
• Pages older than 12 months that get low monthly search visits.
• Pages that have many backlinks but low traffic.
• Pages with fewer than 500 words and a low domain rating.

 

How can you find unlinked brand mentions using Content Explorer?

• Search for mentions of your brand and filter for broken links.
• Use the filter for "Only linked mentions" and sort by referring domains.
• Search for your brand and exclude mentions from your own website using the operator "-site:[own website]".
• Search for mentions of your competitors and filter for high-traffic pages.

 

What filter can you apply in Content Explorer to find topics with a lot of backlinks?

• Filter for pages with a high Page traffic.
• Filter for pages that have at least 400 referring domains.
• Use the DR filter to find high-authority pages.
• Filter for pages with low KD scores.

 

What is a key benefit of using Web Explorer compared to other tools?

• It only searches pages that are linked from social media platforms.
• It focuses solely on technical SEO audits.
• It allows you to search for pages, backlinks, and outlinks all in one place.
• It provides keyword difficulty scores for all searches.

 

Which operator would you use to exclude pages from a specific website in Web Explorer?

• outlinkanchor:
• -site:
• intitle:
• inurl:

 

What are the differences between Content Explorer and Web Explorer?

• Database size.
• Crawler.
• Searching after outlink properties.
• Filters.

 

What does the Content Gap tool in Ahrefs help you identify?

• Backlinks that your competitors have, but you don’t.
• Keywords that your website ranks for, but your competitors don't.
• Keywords that your competitors rank for, but your website doesn’t.
• SEO strategies your competitors are using.

 

What is the primary purpose of the Link Intersect tool?

• Find keywords that are relevant to your content.
• Find competitor SERP rankings.
• Find domains and pages linking to your competitors, but not to your website.
• Find internal linking opportunities within your own website.

 

Which mode helps you find pages to get links from, in Competitive Analysis?

• Show “keywords” tab
• Show “referring domains” tab
• Show “referring pages” tab
• None of the above.

 

How do you narrow down keyword opportunities when performing a content gap analysis?

• Filter for keywords with high traffic.
• Exclude branded terms.
• Select "All competitors" to find keywords where all competitors rank for, but your site doesn’t.
• All of the above.

 

What is a good way to find new link prospects?

• Set up a backlinks alert for top-ranking pages.
• Monitor competitor mentions.
• Set up a lost backlink alert for your competitors.
• Focus on keyword difficulty for new keywords.

 

How can you monitor brand mentions on the web?

• Enter your URL in the "Lost backlinks" alert
• Enter your brand name in the "search query" field for a Mentions alert
• Set up a new keywords alert for your brand name
• Enter your brand name in Rank Tracker

 

How can you monitor the backlink-building strategies of your competitors?

• Use a new keyword alert for your competitor’s brand name
• Set a backlinks alert for your competitors’ homepages
• Use the Rank Tracker tool
• Set up a mentions alert for your competitors

 

What is Ahrefs SEO Toolbar?

• A paid Edge extension for Ahrefs users.
• A free on-page SEO extension for Chrome, Firefox, and Safari.
• A keyword research tool.
• An analytics plugin for Google Search Console.

 

How can Ahrefs SEO Toolbar help with local search results?

• It allows you to simulate searches from different countries without a VPN
• It shows global search results automatically
• It tracks local keywords based on your location
• It highlights local competitors in your area

 

What feature helps you identify broken links on a webpage?

• The Structured data tab
• The “Check status” button in the Outgoing links tab
• The Metrics bar
• The People also ask tab