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Microsoft Advertising Native & Display Certification Exam Answers

Microsoft Advertising Native & Display Certification Exam Answers

Microsoft Advertising Native & Display Certification Answers

Build your knowledge and demonstrate your understanding of the native & display advertising ecosystem, including the Microsoft Audience Network and native & display best

Complete the 50-question exam to earn your Microsoft Advertising Native & Display Certification.

Exam URL: https://about.ads.microsoft.com/en/resources/training-certification/learning-lab

Microsoft Advertising Native & Display Certification Exam Answers score

 

 

Questions:

  1. Which of the following are best practices for tagging your website to prepare for multi-channel management?
  2. Anica is using Dynamic Remarketing and wants to treat product viewers and cart abandoners differently. Anica can use different bid modifiers for each of these audiences.
  3. Microsoft Audience Network Campaign performance data can be viewed by day and hour in the ad schedule tab in the Microsoft Advertising UI.
  4. Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does “CPA” stand for?
  5. Which of the following are true for UET?
  6. Which of the following are best practices when setting up your campaign?
  7. Which set of ad dimensions represent common standard interactive advertising bureau (IAB) ad specifications?
  8. With Microsoft Advertising, you can use dynamic remarketing for which of the following?
  9. What is the number of data points Microsoft Advertising processes on a daily basis?
  10. In which of the following places are display ads shown?
  11. Which of the following are components of ad unit specifications?
  12. Video captions are a supported video asset in the Microsoft Advertising Audience Network.
  13. Which types of feed-based ads are supported in the Microsoft Audience Network?
  14. What does vCPM stand for?
  15. What are the standard dimensions of a mid-page unit or rectangle ad?
  16. Customers who have seen a brand’s ad on both the search and audience network visit the site 2.8x more than those who are only exposed to an ad on Bing.
  17. When advertising on the Microsoft Audience Network, you have the ability to exclude selected publisher partners where your ad appears.
  18. What does CPC stand for?
  19. Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?
  20. Which video ad type appears in the video player pre-roll, mid-roll, or post-roll?
  21. Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?
  22. Which buying models are used in the Microsoft Audience Network?
  23. When using the Audience Network Planner how does it describe the audience size? Estimated overall figures: the estimated monthly audience (number of people, per month, in the audience you defined).
  24. Contoso Cameras wants to run image based ads across the brand safe properties of the MSN website, the Microsoft Edge browser, and Outlook.com. Which ad solution from Microsoft Advertising should Contoso Cameras use?
  25. Erica wants to add dynamic remarketing to a Microsoft Audience Network campaign. Which steps must Erica take before implementing dynamic remarketing?
  26. Which of the following are display advertising metrics?
  27. When creating an audience ads campaign you need to decide the keywords you want your ad to appear for.
  28. Microsoft Audience Network brand-safe sites include MSN, Outlook.com, and Microsoft.com.
  29. Who does Microsoft partner with to provide over 300 million free, commercially licensed images for use when creating audience ads?
  30. Richard is creating a dynamic remarketing campaign on the Microsoft Audience Network and is setting the membership duration to 30 days for shopping cart abandoners. What is the minimum number of abandoners needed in this period for the remarketing to work?
  31. Which of the following are benefits of using the Audience Network Planner?
  32. The website administrator for ‘Taylor’s Hiking Equipment’ is customizing their UET tag to pass parameters for Dynamic Remarketing on a new hiking boot ad. In what order should the following steps be taken to complete this task?
  33. Where do Connected TV ads reach their audiences?
  34. Microsoft Audience Network Ads are based on an image or video. When using images, what is the minimum number needed to begin?
  35. Microsoft Audience Network offers a detailed publisher report showing every domain driving traffic to your campaigns.
  36. What is a difference between audience marketing and search marketing?
  37. A unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting.
  38. Which parameters are required in universal event tracking for dynamic remarketing in audience ads?
  39. Contoso Investments are bidding for individual display impressions in a real time auction. This is an example of which sales model?
  40. Contoso Investments are bidding for individual display impressions in an action. This is an example of which sales model?
  41. Which of the following are best practices for images for the Microsoft Audience Network?
  42. Images are the only format of Display advertising.
  43. Gabriella is using inline performance reports for her Microsoft Audience Network campaigns. Which of the following can Gabriella see inline?
  44. What is the correct order of steps to create an online video ad campaign?
  45. If you are already advertising on Google or Facebook, you can import those campaigns into Microsoft Advertising. Which of the following statements are true when importing accounts from these publishers?
  46. You are creating a Connected TV Ad campaign and are at the step where you need to create your ad groups. You decide that you want to use the advertiser’s own data to target and engage their existing customers. Which audience option should you choose?
  47. The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?
  48. In order for a report file to display rows for Search, Content, and Audience Ads in your Microsoft Audience Network campaign, which column must be selected?
  49. Fernando is creating ad copy for his Microsoft Audience Network Ad for a new line of blazers he is marketing. What is the character limit for the long headline Fernando can write?
  50. Which of the following are image specifications for the Microsoft Audience Network?
  51. Which of the following brand safe sites are included in the Microsoft Audience Network?
  52. Adjusting bid strategies to your desired KPIs is a way of optimizing your campaigns for multi-channel success.
  53. Contoso Fitness Company’s new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this?
  54. Why is display advertising effective?
  55. You can take advantage of audience ads with the Microsoft Audience Network by importing native & display campaigns from Facebook.
  56. Adding image extensions is a key element in optimizing your campaigns for multi-channel success. What is the image size you need to get started?
  57. Which of the following are image requirements when creating an Audience Ad campaign?
  58. Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they’re performing across a variety of devices. For which devices can they pull this performance data?
  59. Martha is looking to optimize their search campaigns to achieve multi-channel success. What are steps Martha can take in order to achieve this goal?
  60. If your campaign, ad group, or asset group does not have an ad schedule, the ad will serve based on the last schedule you set.
  61. Contoso Phones is planning a digital marketing campaign and is buying display advertising on a CPM basis. In this instance, what does “CPM” mean?
  62. You are advertising multiple new hair products your salon has begun to sell. Your goal is to boost the amount of traffic to your site to showcase these products. Which of the following bid models should you use to achieve this?
  63. Miguel is currently running search and product ads with Microsoft Advertising and wants to understand the ways to take advantage of audience ads. Which of the following are ways in which Miguel can do this?
  64. Francois is going to use the Microsoft Audience Network planner to gather more information for his campaign. Which areas can Francois get insights into using the tool?
  65. What is best practice when gathering your images for multi-channel success?
  66. Marco is interested in tracking when people who were shown an ad and didn’t click on it, but still went on to purchase at a later date. Using which feature in the Microsoft Audience Network can Marco track this?
  67. In the direct or guaranteed method of selling display advertising, how is pricing set?
  68. What are the benefits of extending your search campaigns to Audience Ads?
  69. At which levels can you add images to your search campaigns?
  70. What is the minimum video duration requirement for your video asset to serve on the Microsoft Audience Network?
  71. In dynamic remarketing, which of the following statements are true regarding past buyers lists?
  72. What are the standard dimensions of a leaderboard ad?
  73. Which statement best describes an ad impression?
  74. Which statement best describes native ads?
  75. URL Tracking is only available in English speaking markets for the Microsoft Audience Network.
  76. Which of the following audience segments can you target or exclude with the Audience Network Planner?
  77. When creating a new campaign on the Microsoft Audience Network, in what order are the 4 steps completed?
  78. In display advertising, what does “M” or “mille” indicate?
  79. What are common display advertising key performance indicators?
  80. For reporting, which column should you add to see separate rows for search, content, and audience ad metrics?
  81. Which of the following can you apply to your Microsoft Audience Network campaign?
  82. Which elements are mandatory when setting up your Microsoft Audience Network Ad?
  83. In the programmatic method of selling display advertising, how is pricing set?
  84. In the programmatic method of selling display advertising, which statements describe pricing? Select all that apply.
  85. Microsoft Audience Network Video Ads can run up to how many seconds?
  86. With the Audience Planner you can view the makeup of the audience you defined, broken down by Interest (in-market audience).
  87. When is a customer removed from a product searchers dynamic remarketing list?
  88. When is a customer removed from a dynamic remarketing list?
  89. What is optional when setting your bid and budget when creating an Audience Ad campaign?
  90. A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?
  91. You need at least 2 images (wide/rectangle images, sized at 1200 x 628 pixels) to get started with Microsoft Audience Ads.
  92. Mario is looking to collect audience data on his recent Video Ads campaign using the Audience Network Planner. Mario sees that there is no current data available even though the audience segment selected has been active for 2 weeks. What are the steps he should take to find data on the ad?
  93. To get started with the Microsoft Audience Network, Contoso Snacks will need a minimum of 3 images: a 1200 x 628, a 300 x 250, and a 728 x 90.
  94. Meredith is creating a Microsoft Audience Network campaign and is selecting images. Which of the following statements are Microsoft Audience Network image requirements that Meredith must adhere to? Select all that apply.
  95. Monica wants to view the performance of her Microsoft Audience Network campaiqns. What are ways in which Monica can do this? Select al that apply.
  96. Claudine wants to import campaigns from Facebook into the Microsoft Audience Network. Which targets can be imported using the Facebook Import tool? Select all that apply.
  97. Amanda is applying targeting to her Microsoft Audience Network campaign. Which types of bidding are available? Select al that apply.
  98. What are the primary lengths, or durations, of video ads? Select all that apply.
  99. Why is the Microsoft Audience Network brand safe? Select all that apply.
  100. Which of the following statements are true of view through conversions? Select al that apply.
  101. Denise is running dynamic remarketing campaigns on the Microsoft Audience Network. She can also use this feature for her search campaigns.
  102. Nick is logged into the Microsoft Advertising User Interface and wants to import his campaigns from Facebook into the Microsoft Audience Network. What is the correct order in which these steps need to be taken to complete the import? Organize the options in the correct order.
  103. You can obtain images for your Microsoft Audience Network campaigns using which resources? Select all that apply.
  104. Online video ads are not classified as display advertising.
  105. Contoso Fresh Food is running a Microsoft Audience Network campaign. When you click on one of their ads, where are you redirected?
  106. In which pricing model does an advertiser pay for every thousand impressions?
  107. When extending a search campaign to the Microsoft Audience Network, what is the maximum audience ads negative bid adjustment?
  108. Which of the following is a way to gather images for your Microsoft Audience Network campaign?
  109. On the Microsoft Audience Network, which products do not require age targeting?
  110. Contoso Carpets have previously run search campaigns, but now want to get started with native ads. What actions should they take before getting started on a Microsoft Audience Network campaign? Select all that apply.
  111. What are the ways in which you can add images to your ads that are extended to the Microsoft Audience Network through your search campaigns? Select all that apply.
  112. What content is disallowed in the Microsoft Audience Network creative acceptance policy but allowed in the Search policy? Select all that apply.
  113. What is the aspect ratio of an ad?
  114. Which of the following are forms of display advertising? Select all that apply.
  115. Which signals are used to anchor relevancy for search campaigns expanded to the Microsoft Audience Network? Select all that apply.
  116. Frank is creating a shopping feed-based audience campaign for his online store, Frank’s Tools. After selecting ‘Create Campaign’ in the Microsoft Advertising User Interface, what should Frank select next?
  117. Contoso Furniture is running an online campaign with video ads and paying on a cCPV basis. What does “cCPV” stand for?
  118. Where can you use the Facebook Import tool?
  119. When using the Facebook Import tool, you can import multiple campaigns at a time.
  120. Tailspin Toys are creating their first Microsoft Audience Network campaign. What is the minimum number of images they will need in order to do this?
  121. The Microsoft Audience Network has a partnership with Shutterstock to make images available for advertisers that do or do not have their own assets to use for their ads.
  122. When creating your audience campaigns which the Microsoft Audience Network, it is best practice to use more than one image.
  123. Contoso Furniture is creating online video ads. What is the typical file type for video ads that they should use?
  124. A publisher is a source of display advertising inventory.
  125. When expanding search campaigns to the Microsoft Audience Network, ad copy will be generated using approved search text ads.
  126. What are the recommended minimum image dimensions for Microsoft Audience Ads images?
  127. Contoso Cars run search campaigns that they want to extend to the Microsoft Audience Network. They will need to create new campaigns to do this.
  128. How many types of Dynamic Remarketing lists are available to an advertiser?

 

 

 

 

Denise is running dynamic remarketing campaigns on the Microsoft Audience Network. She can also use this feature for her search campaigns.

By

Denise is running dynamic remarketing campaigns on the Microsoft Audience Network. She can also use this feature for her search campaigns.

 

Select whether the previous statement is true or false.

 

  • True

 

  • False

 

The Microsoft Audience Network has a partnership with Shutterstock to make images available for advertisers that do or do not have their own assets to use for their ads.

By

 

The Microsoft Audience Network has a partnership with Shutterstock to make images available for advertisers that do or do not have their own assets to use for their ads.

Select whether the previous statement is true or false.

 

  • True

 

  • False

 

In dynamic remarketing, which of the following statements are true regarding past buyers lists?

By

In dynamic remarketing, which of the following statements are true regarding past buyers lists?

Select all that apply.

  • They require customized universal event tracking set up correctly for that product
  • They have past buyers automatically added
  • They ensure ads for that product are shown again to the buyer
  • They are refreshed within minutes

 

Explanation: The correct statements regarding past buyers lists in dynamic remarketing are that they have past buyers automatically added, they are refreshed within minutes, and they require customized universal event tracking set up correctly for that product. These statements accurately describe the functionality and requirements of past buyers lists within dynamic remarketing campaigns on the Microsoft Advertising Native & Display platform. Past buyers lists are automatically populated with users who have previously purchased products or services from the advertiser’s website, enabling advertisers to target these highly valuable audiences with personalized ad content tailored to their past purchase behavior. Additionally, past buyers lists are dynamically updated and refreshed within minutes, ensuring that advertisers can reach users with relevant ad content based on their most recent interactions and purchase history. However, to effectively leverage past buyers lists, advertisers must have customized universal event tracking set up correctly for each product or service category to track user interactions and purchase events accurately. This ensures that users are properly segmented into past buyers lists based on their specific purchase behavior, allowing advertisers to deliver targeted and relevant ad experiences to these audiences. Therefore, understanding the functionality and requirements of past buyers lists in dynamic remarketing is crucial for advertisers to effectively retarget past customers and drive repeat purchases and conversions on the Microsoft Advertising platform.

Which of the following brand safe sites are included in the Microsoft Audience Network?

By

Which of the following brand safe sites are included in the Microsoft Audience Network?

Select all that apply.

  • Microsoft Edge
  • MSN
  • Outlook.com
  • Microsoft.com

 

Explanation: The selected brand safe sites included in the Microsoft Audience Network are Outlook.com, Microsoft Edge, and MSN. These options are correct because they represent reputable and trusted websites within the Microsoft ecosystem that adhere to strict content guidelines and safety standards, ensuring a brand-safe environment for advertisers to display their ads. Outlook.com, Microsoft Edge, and MSN are widely recognized platforms with a large user base, offering advertisers access to diverse and engaged audiences across various devices and channels. By displaying ads on these brand safe sites, advertisers can effectively reach their target audience while maintaining confidence in the integrity and quality of the ad placements. Conversely, while Microsoft.com is a prominent website within the Microsoft ecosystem, it is not explicitly listed as a brand safe site in this context. Therefore, understanding the brand safe sites included in the Microsoft Audience Network is essential for advertisers to make informed decisions and ensure their ad placements align with their brand’s values and objectives.

Which of the following are display advertising metrics?

By

Which of the following are display advertising metrics?

Select all that apply.

  • Cost per page
  • Cost per action
  • Cost per click
  • Conversion rate

 

Explanation: The correct answer options are ‘Conversion rate,’ ‘Cost per click,’ and ‘Cost per action.’ These metrics are commonly used in display advertising campaigns to measure performance and effectiveness. The conversion rate represents the percentage of users who complete a desired action, such as making a purchase or signing up for a newsletter, out of the total number of users who viewed the ad. It provides insights into the campaign’s ability to drive desired outcomes and indicates the level of engagement and interest generated by the ads. Cost per click (CPC) measures the average cost incurred by advertisers for each click received on their ads. This metric helps advertisers assess the efficiency of their ad spend and optimize bidding strategies to maximize the return on investment. Similarly, cost per action (CPA) quantifies the average cost incurred by advertisers for each desired action completed by users, such as a purchase or form submission. CPA reflects the campaign’s overall effectiveness in driving conversions and provides valuable insights into the cost-effectiveness of advertising efforts. Conversely, ‘Cost per page’ is not a standard display advertising metric and does not accurately measure campaign performance or user engagement, making it an incorrect option. Therefore, the selected answer options accurately identify display advertising metrics commonly used to evaluate campaign performance and optimize advertising strategies for maximum impact and efficiency.

The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?

By

The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?

Select all that apply.

  • Clients can choose the specific context or location.
  • Individual impressions are sold though real-time bidding.
  • It is sold through an agreement, contact, or insetion order.
  • Packages are pre-sold and guaranteed.

or

  • Individual impressions are sold though real-time bidding.
  • It is sold through an agreement, contact, or insetion order.
  • Clients don’t manage their ad campaigns.
  • Clients can choose the specific context or location of where their ads are placed.

 

Explanation: The correct statements that describe the direct or guaranteed method of selling display advertising, as applied by Contoso Daily News newspaper, are: Clients don’t manage their ad campaigns, Clients can choose the specific context or location of where their ads are placed, and It is sold through an agreement, contract, or insertion order. In this selling model, clients have limited involvement in managing their ad campaigns as the newspaper takes on the responsibility of ad placement and management. Clients have the opportunity to select the specific context or location where their ads will appear, allowing them to target their desired audience more effectively. Additionally, the sale of ad space is typically conducted through formal agreements, contracts, or insertion orders, providing both parties with clear terms and conditions regarding the advertising arrangement. Unlike the real-time bidding method where individual impressions are sold through automated auctions, the direct or guaranteed method offers a more controlled and predictable approach to selling display advertising, ensuring advertisers have greater control over their campaign placements and outcomes. Therefore, understanding the characteristics and processes associated with the direct or guaranteed method of selling display advertising is essential for advertisers and publishers alike to effectively collaborate and achieve their advertising objectives.