Which of the following behaviors from sales reps could lead to steep drop-offs between deal stages? Select all that apply.
- (A) Qualifying only MQLs sent over from marketing
- (B) Negotiating poorly
- (C) Laziness
- (D) Giving bad demos
If 90–100% of your salespeople are hitting quota, you should look into your metrics. Which of the following may be a reason for such high quota results?
If 90–100% of your salespeople are hitting quota, you should look into your metrics. Which of the following may be a reason for such high quota results?
- (A) Your business is growing.
- (B) Your sales quotas may be too high.
- (C) You have too many sales reps on your sales team.
- (D) Your sales quotas may be too low.
Which of the following is an example of a leading indicator?
Which of the following is an example of a leading indicator?
- (A) Churn rate
- (B) Calls made
- (C) Average days to close
- (D) Number of new customers
Which of the following are examples of revenue metrics? Select all that apply.
Which of the following are examples of revenue metrics? Select all that apply.
- (A) Year-over-year growth
- (B) Deals won/lost
- (C) Revenue by product line
- (D) MQL to SQL conversion rate
What is the purpose of a multi-touch revenue attribution report in HubSpot?
What is the purpose of a multi-touch revenue attribution report in HubSpot?
- (A) To analyze the conversion rates between lifecycles or deal stages.
- (B) To understand which marketing and sales activities are generating revenue for your business.
- (C) To analyze the interactions that led to conversions on your website.
- (D) To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.
Fill in the blank: The purpose of smarketing meeting is to ___________.
Fill in the blank: The purpose of smarketing meeting is to ___________.
- Ensures alignment between sales and marketing team
- Being smart with your marketing campaign execution
- Develop common goals between you and your client
- Having SMART goals for your marketing campaign
or
- (A) Bring your sales and marketing teams together to collaborate on a shared project and solve problems.
- (B) Compare marketings performance against that of sales to determine who gets the larger cut of the next quarterly budget.
- (C) Create an open forum where both marketers and sales reps make suggestions to the teams in product to determine which products get built for customers next.
- (D) Use post-its to map out your entire customer journey and flywheel.