vmartinez

By discovering pain points and noticing buying signals you can better qualify your prospects, thereby reducing your ________________.

 

• return on investment
• average revenue per user
• customer acquisition costs
• business friction
• customer onboarding expenditure

 

If one of your Tweets or a Facebook post is getting a lot of engagement or sparking a discussion, what should you do to keep the conversation going?

 

• like or favorite the post
• port it into a sidebar ad
• update the post with visuals
• pin it to the top of your profile
• cross share to LinkedIn

 

Facebook, Twitter, LinkedIn, and other networks offer the ability to send _______________ so you can connect with people directly for one-on-one interactions.

 

• follow notifications
• WhatsApp invites
• address book Invites
• private messages
• connection requests

 

Industries like insurance, financial services and healthcare are prime examples of industries where ___________________.

 

• sales activities through social channels are prohibited by federal law
• your emphasis should be on closing business through the social channels themselves
• adoption of social selling was far ahead of the curve
• regulatory oversight impacts social selling activities
• the volume of content you publish should be very high

 

People prefer to do business with those they know, like and trust. Social networks give social sellers the opportunity to share their personal interests alongside professional ones. In light of this, which of the following is the most appropriate reason to engage with prospects on social media?

 

• convey an idealized notion of yourself
• humanize yourself
• highlight the weaknesses of competing sales professionals
• highlight your professional accomplishments
• promote yourself

 

Regardless of the social platform you’re sending a direct message on, always _______________ early and clearly to respect your prospects’ time.

 

• state the purpose of your message
• share information about relevant sales or promotions
• outline your company’s products and services
• attempt to close the business
• get your sales pitch out of the way