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Fill in the blank: The silo mentality is ___________.

Fill in the blank: The silo mentality is ___________.

(A) when the management of a customer or account moves from one team or department to another.
(B) a process where an organization listens to complaints or grievances to improve its products or customer service.
(C) a process where a company listens to employees’ complaints or grievances, instead of their customers and uses that feedback to improve its products or customer service.
(D) a mindset present when certain departments or sectors do not wish to share information with others in the same company.

Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.

(A) Decide what metrics should appear on your dashboard by offering several standard reports designed by subject matter experts in marketing, sales, and services to answer industry-specific questions.
(B) Analyze the conversion rates between lifecycles or deal stages.
(C) Dig into trends and determine which initiatives are creating the highest return on investment.
(D) Measure the effectiveness of your marketing campaigns by providing HubSpot information about visitors accessing your site through the URL.

Fill in the blank: The purpose of funnel reports is to analyze:___________.

(A) your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.
(B) key interactions that led to either conversions or revenue generated for your business.
(C) the conversion rates between lifecycle or deal stages.
(D) how ineffective flywheels are as a business model.

What is data visualization?

(A) The written or spoken summary of the strategic, operating, or financial data of your business.
(B) The process of compiling and organizing your data into accessible charts and graphs to communicate trends, outliers, and patterns.
(C) The process of detecting and correcting inaccurate records from a table or database.
(D) The process that helps you review and invest in your customer experience in this age of the empowered buyer.

Which tools are NOT part of the HubSpot reporting suite?

Fill in the blank: Data cleansing is the process__________.

(A) of using the size, positioning, and color in your reports and widgets to draw your persona’s attention to critical areas.
(B) of detecting and correcting inaccurate records from a table or database.
(C) your business takes to provide sales with the resources they need to effectively sell.
(D) that helps you review and invest in your customer experience in this age of the empowered buyer.