vmartinez

What is the purpose of visualizations when telling a story with data? Select all that apply.

(A) The careful placement of a sidekick (who represents you) to add humor and much needed sage advice to the “hero” of the story.
(B) A villain that your audience members are inclined to dislike. Base this off a real-life competitor to make the villain feel more tangible.
(C) The intentional use of tone, words, and delivery, all catered to this specific audience for maximum impact.
(D) Conflict in your story that your audience can connect with

What is the curse of knowledge bias?

(A) The error of evaluating a decision based on things you didn’t know before making the decision.
(B) The bias caused by assuming people have the same background knowledge as you, causing you to use terms that are only familiar to someone with your own background.
(C) The bias that occurs when coming to a conclusion based on data. You assume that you probably could have guessed this information all along and you forget the data you used to come to that conclusion.
(D) The bias that results when you are so tied to your own beliefs that your end up blatantly ignoring data and only going with their own beliefs to make a decision

Fill in the blank: The cognitive load theory states that __________.

(A) the more force you add to the flywheel, the faster your business will grow.
(B) learning falters when it demands too much working memory capacity.
(C) data literacy is only a skill set available for right-minded people.
(D) those highly skilled at reading data have a larger working memory and will not struggle to unpack what a dashboard is saying.

If you still don’t know the type of information your team or stakeholders value, what should you do?

(A) Ask them to provide feedback
(B) Rely on what they’ve asked for in the past
(C) Revise your reporting personas
(D) Check their calendars to determine who they’ve been meeting with and what they might care about

How do you calculate customer lifetime value?

(A) You’ll need to audit the expenses of all of your customer success efforts. Once you add all expenses into one sum, you can divide that value by your total number of customers to get your average customer lifetime value.
(B) Multiply your average purchase value by your average purchase frequency rate. Then take that value and multiply it by your average customer lifetime value.
(C) Divide the number of customers who renewed their subscription by the number of users who are up for renewal. Then, multiply your result by 100 to determine your customer lifetime value
(D) Multiply your total number of active customers by your average revenue per user.