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PPC Automation Course with Navah Hopkins Exam Answers

PPC Automation Course with Navah Hopkins Exam Answers

 

Exam URL: https://www.semrush.com/academy/courses/ppc-automation-course-with-navah-hopkins/

 

Questions:

  1. Which of the following CAN’T be automated?
  2. Which of these actions should be included ‘in conversions’ due to their high conversion value? Choose two options.
  3. Which of these bidding strategies is best suited to the first 30-60 days of a campaign?
  4. True or False: You should NEVER pin headlines in RSAs (responsive search ads) because you’ll get in the way of the learning process.
  5. Which automated bidding strategies are only eligible for Display/YouTube?
  6. Which Smart campaign type is best suited to a business just starting out with paid media?
  7. What is the most critical requirement to meet for a Smart Shopping campaign?
  8. True or False: A brand that has super strict brand standards can explore automated bidding, but not campaigns or creative.
  9. True or False: The only ad network with automation is Google Ads.
  10. What is the difference between Max Conversions and Target CPA?
  11. If conversion data is not quite right, what bidding strategy should you use? Choose two options.
  12. Which campaign types have smart campaign variations? Choose three options.
  13. What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?
  14. How do learning periods impact campaigns?
  15. Which is a reasonable reason to opt for automation?
  16. What’s a reason to opt out of automation?
  17. What are the requirements for Smart Display conversions?
  18. Which bidding strategy is NOT eligible for Display campaigns?

 

How do learning periods impact campaigns?

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How do learning periods impact campaigns?

 

  • They don’t – they are purely for account managers to test what works.

 

  • They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.

 

What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?

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What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?

 

  • RSAs require human input for all fields, while DSAs only let you edit descriptions.
  • There is no difference.
  • RSAs change formats depending on the device, whereas DSAs don’t.

 

If conversion data is not quite right, what bidding strategy should you use? Choose two options.

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If conversion data is not quite right, what bidding strategy should you use? Choose two options.

 

  • Manual Bidding
  • Smart bidding (Target CPA, Target ROAS, Max Conversions)
  • Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)

 

What is the difference between Max Conversions and Target CPA?

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What is the difference between Max Conversions and Target CPA?

 

  • There is no difference.
  • Target CPA guarantees a price per conversion, whereas Max Conversions does not.
  • Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.