While meeting with your client who makes toys sold around the world, you learn they set up custom columns in Search Ads 360 to review their previous month’s performance. But when going back to consider their specific bid strategy performance, they got an error. What’s one reason that might be happening?
One possible reason for encountering an error when trying to review specific bid strategy performance in custom columns within Search Ads 360 could be related to the bid strategy being inactive or not having accumulated sufficient data during the specified time frame.
Here are some potential reasons and solutions:
- Bid Strategy Inactivity:
- If the bid strategy was inactive during the specified previous month or didn’t accumulate data, it might result in errors when attempting to retrieve performance metrics. Check the bid strategy’s status to ensure it was active during the relevant time period.
- Insufficient Data:
- Bid strategies require sufficient data to provide meaningful insights. If the bid strategy didn’t have enough data (clicks, impressions, conversions) during the specified time frame, it might lead to errors. Consider extending the date range or reviewing the bid strategy’s performance over a longer duration.
- Incorrect Metric Selection:
- Verify that the custom columns are configured with relevant and valid metrics for bid strategy performance. If the selected metrics are not compatible or are not available for the bid strategy level, it could result in errors.
- Bid Strategy Name or ID Mismatch:
- Double-check that the bid strategy name or ID used in the custom columns matches the exact name or ID of the bid strategy set up for the toys campaign. A mismatch could lead to errors in retrieving data.
- Custom Column Configuration Errors:
- Review the configuration of the custom columns to ensure there are no typos, syntax errors, or issues with the formula used for bid strategy performance metrics. Incorrect configurations can lead to errors in data retrieval.
- Data Processing Delay:
- Occasionally, there might be a delay in data processing or reporting updates within Search Ads 360. If the bid strategy performance data is still being processed, it could result in temporary errors.
If the issue persists, it’s advisable for your client to review the bid strategy settings, check for any data anomalies, and ensure that the bid strategy was active and had sufficient data during the specified time frame. Additionally, contacting Google Support or referring to the Search Ads 360 documentation for specific error messages can provide further assistance in troubleshooting and resolving the issue.