PLAs and Auction Banner Ads are served based on auctions, competing with other advertisers’ corresponding ads. True or false?
- True
- False
Questions
Microsoft Retail Media platform’s (powered by PromotelQ) PLAs use category as their primary targeting to serve ads to onsite shoppers. True or false?
Microsoft Retail Media platform’s (powered by PromotelQ) PLAs use category as their primary targeting to serve ads to onsite shoppers. True or false?
- True
- False
What type of auction can the Microsoft Retail Media platform ( powered by PromotelQ) platform offer?
What type of auction can the Microsoft Retail Media platform ( powered by PromotelQ) platform offer?
- Waterfall
- Header bidding
- Second price auction
Which of the preset reports in the Microsoft Retail Media platform (powered by PromotelQ) can you use to get ROAS within a certain time frame? Select all that apply.
Which of the preset reports in the Microsoft Retail Media platform (powered by PromotelQ) can you use to get ROAS within a certain time frame? Select all that apply.
- Detailed Campaign Performance Report
- Campaign Performance Report
- Campaign Summary
- Sales Report
Which campaigns can you set up in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.
Which campaigns can you set up in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.
- PLA Campaign
- Display Banner Campaign
- PLA Extension Campaign
- Bing CPC Campaign
Contoso Running Shoes sells their products through retailers and has a primary focus of increasing brand awareness of new products onsite. Contoso Running Shoes should run a Banner Display Ad. True or false?
Contoso Running Shoes sells their products through retailers and has a primary focus of increasing brand awareness of new products onsite. Contoso Running Shoes should run a Banner Display Ad. True or false?
- True
- False