Questions

When writing copy for a social ad, the use of _____________ better enables you to showcase the urgency of your offer and demonstrate the specific value to your customer.

 

• Indirect Copy
• Aggressive Copy
• Multivariate Copy
• all of the options in this list
• Passive-Aggressive Copy
• Direct Copy

 

One of the most common mistakes people make when designing or acquiring visual assets for an ad is assuming that:

 

• stock photos won’t work
• monochromatic images can’t work
• red means “anger” and green means “buy”
• one image is enough
• the colour orange causes a “hate” reaction

 

The primary benefit of producing original visual assets for your social ads is that:

 

• creating visual assets in house is often faster than searching through pre-made content
• doing so gives you maximum creative control
• doing so is far less expensive than other options, thus boosting ROI
• you can optimize your assets for specific platforms and ad types
• stock photos are penalized during the bidding auction phase

 

If you’re running a multivariate ad test, to test three variations of each ad element (Heading, Body Text, CTA Copy), how many different combinations would you need to produce?

 

• 27

• 36
• 6
• 9