Questions

When writing your About Section on your Facebook Business Page, keep in mind that approximately the first __________________ are visible when your page appears in search engine results, so be sure to include the most important information first.

 

• 140 words
• 140 characters
• 20 characters
• 350 characters
• 250 words

 

What is most important to think about when choosing the social networks on which to build your presence?

 

• Which networks best support the content you want to share.
• Where your target audience is most active.
• The networks on which you already have a good working knowledge.
• Which networks will become popular in the coming 1-2 years.

 

In the summary section of your LinkedIn profile, your primary focus should be on communicating:

 

• job responsibilities with your previous 2-3 employers.
• the depth of your knowledge of your industry, and how you intend to continue growing.
• your professional accomplishments, and where you see yourself professionally in 5 years.
• what you’ve achieved for your customers, not just what you’ve achieved for yourself.
• professional accolades and key people you are connected with in your industry.

 

If you’re listening to other sellers, chances are they’re listening to you. For this reason, you may want to:

 

• create fake accounts to interact with and throw off your competitors
• avoid using industry-specific keywords in your conversations that competitors might be monitoring
• limit your engagement with important leads to private messaging
• never engage on social media with important leads unless absolutely necessary

 

Instagram users can save posts they find interesting into groups called _______________. Saved posts are not visible to your followers, and users will not know if you have saved their post.

 

• ‘Favourites’
• ‘Collections’
• ‘Highlights’
• ‘Files’
• ‘Albums’
• ‘Stories’

 

There are many different ways you can make a strong first impression among potential clients visiting your LinkedIn page. However, the easiest and most effective way to accomplish this is with an up-to-date and professional _____________.

 

• profile photo

• extensive summary of all your qualifications section
• collection of endorsements
• list of awards and certifications
• additional information section