CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CZ CN KO UK ID

Questions

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

By

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

 

  • download a ‘Past Scheduled’ report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties
  • enable email notifications for failed messages under ‘Preferences’
  • review the ‘Past Scheduled’ calendar view in Publisher for entries colored red
  • regularly check Publisher’s ‘Rejected’ tab

 

How can you ensure explicit alignment between your paid social media campaign and overall objectives to maximize ROI? Select the correct answer. 

By

How can you ensure explicit alignment between your paid social media campaign and overall objectives to maximize ROI? Select the correct answer.

 

  • A dedicated paid social team to focus on campaign outcomes
  • A review of your broader organizational objectives
  • A paid social advertising brief outlining campaign details
  • A meeting with your leadership team to discuss budget

 

Which of the following is an example of a social media tactic that could be used to boost campaign visibility? Select the correct answer. 

By

Which of the following is an example of a social media tactic that could be used to boost campaign visibility? Select the correct answer.

 

  • Create a hashtag associated with a new contest
  • Audit your social channels to track engagement
  • Craft a SMART objective tied to your organization’s goals
  • Revisit your campaign objectives and adjust as needed

 

Which of the following best defines a social media strategy? Select the correct answer.

By

Which of the following best defines a social media strategy? Select the correct answer.

 

  • A strategic KPI outlined by leadership for execution by the social team
  • A SMART goal that ladders up to your organization’s top priorities
  • A tactic that will allow you to execute on your objective
  • A statement that describes how an objective will be achieved

 

How does a social media strategy relate to objectives and campaigns? Select the correct answer.

By

How does a social media strategy relate to objectives and campaigns? Select the correct answer.

 

  • The strategy is a list of tangible assets (a website, blog post, hashtag) you will use for your campaign
  • The strategy is the action behind your campaign, specific tactics outlining how you will execute your objectives
  • The strategy is the approach (the why and how) behind your campaign achieving its objectives
  • The strategy is the rationale for your campaign based on organizational KPIs approved by leadership