Questions

Why is it important to regularly schedule social selling activities into your daily and/or weekly routine?

• Because, as a top of funnel activity, it can be easy to forget about until it’s too late.
• As a predominantly mid-funnel strategy, social selling needs repeated daily touch points.
• Because, as a bottom of funnel activity, it’s vital for hitting near-term sales targets.

Social proof is a powerful way to build credibility and trustworthiness. On LinkedIn, ___________________ from clients are a great way to showcase your professional integrity.

• likes and content re-shares
• ‘Verified Social Seller’ badges
• upvotes and Likes
• positive recommendations and skill endorsements
• retweets and re-posts
• earnings reports

Under the Interests Tab on LinkedIn is the ability to follow companies you’re targeting. Following companies can help you glean insights and move your sales efforts forward. Which of the following is a best practice for following companies on LinkedIn?

• When sending a Follow Request to a company, ask that they also follow you in return.
• Keep the list of companies you follow well-pruned to avoid missing a key update.
• After following a company, send connection requests to all existing ‘second-degree connections’ between yourself and the company.
• Always include the reason why you’re requesting to follow a company in the text box provided.
• Follow as many companies as possible, to increase the chances of surfacing strategically useful information.

If an Instagram user’s profile is public, you’re able to see both their followers AND who they are following. What are THREE ways a social seller could make use of that information? (pick three)

• For importing follower and following lists into LinkedIn to better understand the relationship dynamics of your professional network
• For uploading an important prospect’s ‘Following’ list into your CRM to find new connections
• For finding like-minded individuals
• For determining who your 2nd and 3rd degree connections are with an important prospect
• For a better understand a demographic or audience you’re trying to sell to
• For finding opportunities to engage with potential new prospects