Questions

Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?

• The User Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The Traffic Acquisition Report covers the campaign/source/medium for the session.
• The Traffic Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The User Acquisition Report covers the campaign/source/medium for the session.
• The User Acquisition Report covers the very first campaign/source/medium of the session. The Traffic Acquisition Report covers the campaign/source/medium of the last touch.
• The Traffic Acquisition Report covers the campaign/source/medium the user arrived at your site with, using a data-driven attribution model. The User Acquisition Report covers the campaign/source/medium of the last touch.

You’re looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?

Which dimension would you use to select a homepage view when building a purchase funnel in Explore?

• Page path and screen class
• Page type
• Homepage name
• Purchase

Explanation:

The correct answer is Page path and screen class. When building a purchase funnel in Explore, using the dimension ‘Page path and screen class’ allows you to accurately track and analyze user interactions with your homepage. This dimension provides detailed information about the specific URLs and screen types (e.g., mobile or desktop) that users encounter, enabling you to understand how users navigate through the funnel starting from the homepage. By utilizing this dimension, you can identify user behavior patterns, optimize the purchase journey, and enhance overall conversion rates.

Which component of the Analytics interface allows you to see multiple groups of data side by side in a table report?

• Date Picker
• Filters
• Comparisons
• Segments

Explanation:

Comparisons is correct because this component of the Analytics interface enables users to analyze multiple groups of data side by side within a table report. By using comparisons, you can segment data into different categories or dimensions, allowing for a clearer evaluation of how various segments perform relative to each other. This functionality enhances the analytical capabilities of Google Analytics, making it easier to identify trends, differences, and insights across different data sets, ultimately supporting more informed decision-making.