Questions

 

Match the keyword match type to its correct description.

Select each box and choose the correct option, then submit.

 

• Broad match – Ads triggered by related searches, including misspellings and variations
• Phrase match – Ads triggered only when the entire phrase is included in the search
• Exact match – Ads triggered only for the exact keyword or close variations

 

 

True or false: Negative keywords are used to increase the visibility of your ads.

 

Select the correct answer, then submit.

 

• True

 

• False

 

 

Which factor should you prioritise when selecting a keyword for your SEM campaign?

 

Select the correct answer, then submit.

• Keyword length
• Relevance
• Number of competitors

 

 

Which of these components contribute to your quality score?

 

Select the 3 correct answers, then submit.

• Relevance of the ad to the searcher
• Your max CPC
• Expected click through rate (CTR)
• Landing page UX

 

 

Which of the following factors influence your ad rank?

 

Select the 2 correct answers, then submit.

• Your max CPC for that ad
• Your ad’s quality score
• The searcher’s internet speed
• The browser the searcher uses

 

 

Can you remember what PPC stands for?

 

Select the correct answer, then submit.

• Pay per click
• Pay by click
• Pay per cost
• Pay per customer