Questions

Fill in the blanks: Intrinsic motivation is ____, while extrinsic motivation is ____.

 

• behavioral, cognitive
• rational, emotional
• driven by internal rewards, driven by external rewards
• based on one’s needs, based on one’s values

 

 

True or false? When browsing online, consumers primarily rely on logical analysis of facts rather than cognitive shortcuts.

 

• True

 

• False

 

Fill in the blanks: ____ and ____ are two primary psychological drivers marketers should understand to create effective omnichannel strategies.

 

• Price elasticity, market demand
• Customer demographics, purchase history
• Cognitive biases, social influence
• Product features, competitor analysis

 

Select all that apply. Which of the following are benefits of integrating email marketing and social media?

 

• It guarantees a higher click-through rate for email campaigns.
• It helps maintain consistent messaging and visual identity across platforms.
• It allows for strategic repurposing of content between channels.
• It eliminates the need for separate content calendars for each channel.

 

A fashion retailer has been posting regularly on social media for eight months. They have good engagement rates, but notice their content isn’t leading to meaningful business results. Their posts focus heavily on product features and company updates. What should they prioritize?

 

• Increasing posting frequency to boost visibility and reach
• Switching to video-only content across all platforms
• Moving toward authentic, value-driven storytelling
• Focusing exclusively on trending hashtags and viral content

 

A fitness coaching business wants to create consistent, valuable content for its social media. Which approach best represents using content pillars?

 

• Focusing on workout videos, nutrition tips, and motivation
• Alternating between promotional posts and user-generated content
• Following trending topics and viral challenges each week
• Prioritizing posting before-and-after transformation photos