Questions

 

True or false? AI-driven A/B testing can only compare two variations at a time, just like traditional A/B testing.

 

• True

 

• False

 

A marketing manager is concerned about AI replacing human marketers. Which of the following is the most accurate way to describe AI’s role in marketing?

 

• AI is designed to fully automate all marketing decisions.
• AI should be used primarily for basic data entry tasks.
• AI handles repetitive tasks, allowing marketers to focus on strategy and creativity.
• AI is too unreliable to be trusted with important marketing functions.

 

Which element of its platform does Netflix optimize with AI-powered A/B testing?

 

• User subscription pricing
• Cover images/thumbnails for shows and movies
• Streaming video quality
• Customer service response times

 

 

True or false? AI-driven budget allocation is based on past campaign data, with no real-time adjustments.

 

• True

 

• False

 

 

True or false? AI-driven segmentation and predictive analytics allow businesses to anticipate customer behaviors in real time.

 

• True

 

• False

 

Which of the following is an example of AI already being integrated into everyday marketing tools?

 

• A social media manager using automated post scheduling
• A marketer manually selecting ad bids for a campaign
• A salesperson calling customers individually to analyze their preferences
• A marketer using keyword suggestion tools to plan content