Structured data is described as labeling content rather than creating it. Why does this distinction matter for marketers?

Structured data is described as labeling content rather than creating it. Why does this distinction matter for marketers?

 

• Structured data replaces the need for well-written content, allowing marketers to rely on schema markup to communicate value instead of prose.
• Structured data requires marketers to produce entirely new types of content specifically designed for AI systems to process and extract from.
• Structured data applies standardized labels to content that already exists on the page, so it doesn’t require marketers to create anything new.
• Structured data applies to pages that are already ranking in the top ten search results, limiting its usefulness for newer content.