Questions

All of the following are considered recurring sales services EXCEPT:

 

• Sequence creation and reporting
• SLA reporting
• Email template creation and reporting
• MQL and SQL definition

 

 

True or false? Sales organizations are generally more sensitive to price than other business functions.

 

• True

 

• False

 

Fill in the blank: A business typically doesn’t need sales services until it’s consistently ____________ .

 

• attracting high levels of monthly traffic
• using inbound marketing for at least one year
• generating leads
• closing new customers

 

Let’s say your adjusted hourly cost is $60 per hour. Assuming an average overhead of 30%, what’s your effective hourly cost?

 

• $78
• $200
• $18
• $138

 

 

True or false? Sales services should always be packaged as a retainer-based model.

 

• True

 

• False

 

True or false? CRM implementation services tend to be project-based work.

 

• True — this service requires a disproportionate amount of up-front effort.
• True — all technical-type services should be packaged into a project model.
• False — it’s best to use a retainer-based model because this service requires an ongoing, steady level of work.
• False — there are no guidelines for what type of model to use. It depends entirely on the client situation.