Questions

What’s a reason to opt out of automation?

 

• You are under pressure to get lots of volume
• You are struggling to get conversion tracking to work correctly
• You don’t have time to work on creative

 

Which is a reasonable reason to opt for automation?

 

• You don’t have time to work on creative.
• You are struggling to get conversion tracking to work correctly.
• You are under strict brand requirements.

 

 

How do learning periods impact campaigns?

 

• They don’t – they are purely for account managers to test what works.

 

• They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.

 

What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?

 

• RSAs require human input for all fields, while DSAs only let you edit descriptions.
• There is no difference.
• RSAs change formats depending on the device, whereas DSAs don’t.

 

Which campaign types have smart campaign variations? Choose three options.

 

• Video
• Display
• Gmail
• Search
• Shopping

 

If conversion data is not quite right, what bidding strategy should you use? Choose two options.

 

• Manual Bidding
• Smart bidding (Target CPA, Target ROAS, Max Conversions)
• Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)