The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
- It uses given information.
- It implements dyanamic scripting.
- It delivers a relevant landing page.
- It implements mobile deep linking.
When using personalization, it’s important to deliver relevant results using known signals and user-given information.
But no personalization efforts will be successful if your page is not relevant to the user’s search intent. An important consideration is to focus on the user’s intent, not particular search queries (keywords).