Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?
- It prevents misalignment.
- It encourages feedback from users.
- It unlocks additional features in Google Analytics.
- It guarantees more conversions.
Every modern organization should develop user-focused business strategies. Building up a user-focused organization, consider these key aspects: Build relationships between teams. For example, align marketing and sales teams; Develop a testing strategy. Create a continuous cycle of monitoring, listening, testing, and implementing changes; Share responsibilities across teams.
But building a strategy is not enough. It is vital to use the same measures, key performance indicators (KPIs) across different teams to prevent misalignment.